![]() ![]() degree in Electrical and Computer Engineering from Purdue University under the supervision of Prof. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Short Biography: I am a Research Scientist at Google Research. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. Stay tuned as Jing covers how she built demand for her product, how she leveraged Kickstarter, and how she solved challenges bringing in a product from overseas. Even with the state of the world in flux, Jing was able to meet her orders and have very little cancellations. She also did a great job managing expectations and creating a pre-order process on her site. Jing was able to shift manufacturing temporarily to the US to deal with increased demand. Jing had a ton of demand on hand but not as much supply. To add pressure, marketing efforts pre-COVID were finally starting to pay off. She had to quickly pivot and meet orders that had already been placed. When the COVID-19 pandemic hit, Jing’s supply chain hit a snag. Sometimes, external factors can still derail a great productĪlthough Jing had found her moat, external factors challenged business growth. It was a challenge to manufacture the product overseas but Jing knew doing so would help achieve her goal of creating a superior product. ![]() Ever since the beginning, Jing wanted to make sure she was bringing authentic flavors to the market.įor Jing, that meant using a supply chain solely based out of China. Using her experience, her motivation to bring a Chinese CPG product to the US market, and her understanding of Chinese flavors, Jing created Fly By Jing. During the conference, Jing realized how underrepresented multicultural brands were.īefore Jing started Fly By Jing, she had experience in creating restaurants. Jing’s “aha” moment into the CPG space started with a visit to the EXPO West conference. Jing Gao, founder & CEO of Fly By Jing, joins the POD to talk about importing products and dealing with increased demand.įly By Jing is a brand that brings the deep and complex flavors of China to the world through artisanal food products. Smart founders find market gaps and capitalize on them How Jing dealt with supply chain issues overseas due to COVID.How to handle being out of stock and avoid missed revenue.Why Jing saw a demand increase at the beginning of COVID.Jing discusses how she handled demand from her Kickstarter.How Jing was able to scale her product.Challenges Jing faced bringing high-quality products from China to the market.How Jing was able to bridge the missing gap of high-quality Chinese products.How Jing used Kickstarter to fuel her business.About Fly By Jing and Jing before she started her business.“When we had to change out supply chain from China to the US because of COVID, I actually encountered some of the same challenges I had overseas.” #DTCPOD.“We decided to switch to pre-orders when we ran out of inventory and were clear in communicating when customers could expect their product.” #DTCPOD.“The fact that we small-batch craft the sauces in my hometown and we use extremely specific ingredients helps set our product apart.” #DTCPOD.“I spent years sourcing the best quality ingredients all across China for my restaurants, my private dining concept, and knew that great flavors were universal.” #DTCPOD.That was my ‘aha’ moment to build this brand.” #DTCPOD “I remember walking the halls of EXPO West and not really seeing any multicultural food brands. ![]()
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